From viral dance moves to a cosmetics line, TikToker Addison Rae boogies to the bank with a tidy $15 million net worth. Check out what she does with her money.
Updated Aug 16, 2023
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Imagine watching spur-of-the-moment dance routines transform into a multimillion-dollar empire. Meet Addison Rae Easterling, the internet's darling, who made waves not just with her moves but also with her wallet. She's been shaking her money maker, quite literally, with an estimated $15 million net worth.
Born in Lafayette, Louisiana, Addison morphed from quaint country girl to dazzling digital diva. This TikTok-star-turned-entrepreneur broke the internet and the bank with her makeup line Item Beauty.
Addison Rae's annual income is not just digits and commas. Coupled with her online sparkle and charming family anecdotes, her delightfully genuine aura has propelled her earnings to $1 million a year in 2023.
October 6, 2000
American born in Lafayette, Louisiana
Became a millionaire at
Social media influencer, dancer, actor, and entrepreneur
Sources of wealth
TikTok, Item Beauty, endorsements, and sponsorships
Startups, merch, luxury cars, crypto, and real estate
Addison Rae Easterling was just another regular student pursuing her sports broadcasting degree at Louisiana State University. But, destiny had bigger plans for her.
Addison’s ascent to fame sprung from her youthful twirls and pirouettes at dance classes. Taking up dancing as a girl lead her to showcase her budding talent in nationwide dance competitions by the age of six.
In a fascinating twist of fate, Addison's cheerleading videos caught the eye of the TikTok audience, turning this vivacious southern belle into a social media supernova almost overnight.
Addison's rise to fame was rapid. The Calvary Baptist Academy graduate began uploading dance videos on TikTok which quickly garnered a massive following that’s now 88.4 million strong.
TikTok star Addison Rae debuted on the silver screen with He’s All That, which reportedly grossed over $20 million.
Raw talent, like wildfire, spreads quickly. Addison Rae gained around $5 million solely from TikTok between June 2019 and June 2020, cementing her as one of the highest-earning TikTokers.
Addison’s spellbinding charm and wide reach attracted brand endorsements and partnerships with big names like American Eagle, Reebok, Fashion Nova, and L'Oreal. These huge companies happily carved out marketing dollars for Addison's powerful influence.
Using her fame as a springboard, Rae launched her beauty line ITEM Beauty. Her gleaming presence incited Spotify to collaborate on the popular podcast Mama Knows Best, which further padded Addison Rae's net worth.
Addison’s prowess wasn't limited to the beauty and fashion industries. Hollywood came calling with a debut role in the Netflix movie He's All That. This vibrant maiden secured a six-figure wage for her silver screen debut. If that wasn’t impressive enough, she signed a multi-picture deal with the streaming giant.
The icing on Addison Rae's financial cake was her cherry-picked partnerships with big brands. She sashayed as the face of SKIMS, Kim Kardashian’s shapewear brand, strutting their first-anniversary campaign.
Likewise, American Eagle roped her in for its #AExME campaign. A lesser-known fact is that Rae generated an estimated $4.26 million in 2020 for brainstorming branded content for American Eagle.
TikTok star Addison Rae holds an extensive investment portfolio encompassing her company Item Beauty, real estate in LA, a flashy car collection, and a stake in sustainable crypto mining startup Gryphon Digital Mining.
TikTok sensation Addison Rae made smart moves in the beauty industry by launching Item Beauty in 2020. This unconventional brand sparked consumer interest, pitching itself as a healthier alternative to traditional cosmetic products.
Item Beauty burst into the market with a line of 11 products priced between $14 to $20. This affordability boosted Item Beauty’s appeal to the Gen-Z crowd—Rae's core audience on TikTok. However, the business journey wasn't without its ups and downs.
In 2021, the brand basked in the limelight of an exclusive partnership with beauty retail giant Sephora. Item Beauty tactfully nestled its products alongside other established brands, gaining a wider reach.
Despite facing setbacks with Sephora, Addison Rae's Item Beauty continues to contribute significantly to her net worth.
Image source: elle.com
Despite its prominence in Sephora and an initial surge in social media following, Item Beauty faced a decline in consumer interest. This hiccup caused Sephora to sever business ties with Item Beauty.
Despite the setbacks, Rae’s venture definitely added a feather to her cap as an entrepreneur—her initial investment in the startup may have been worth it given the potential long-term gains.
Addison Rae lives in a luxe mansion worth $3 million in the star-studded Los Angeles neighborhood of Tarzana. Home to six bedrooms and 7.5 luxurious bathrooms spread across 6,399 square feet, it's no wonder she traded her Louisiana home for this California gem.
Rae's LA fortress boasts an infinity pool perfect for summer pool parties. The panoramic city views and grand entryway are showstoppers, making every guest's jaw drop.
On top of that, the mansion’s interior boasts a gourmet kitchen full of cutting-edge appliances, likely where those TikTok recipes come to life. A large family room with a fireplace is ideal for cozy evenings, and the master suite is complete with another fireplace and a balcony.
Each aspect of this house screams A-list luxury. With these assets, she's ticking up the real estate charts. Addison Rae’s living her million-dollar dreams in her million-dollar home.
Addison Rae has a luxurious car collection that echoes her lifestyle. Rae's collection extends from high-performance electric vehicles to ultra-luxe SUVs, all embodying grace, power, and sophistication.
The crown jewel of her collection is a Rolls-Royce Cullinan worth $348,000. With automatic doors and a fully-leather interior, this SUV is a refined automotive luxury that drives as smooth as butter.
Adding an eco-friendly twist to her collection is a hot-pink Tesla Model X valued at $120,000. Beyond its flamboyant exterior, this fully electric car offers peerless acceleration and comes with a 300-mile range when fully charged. Speed and sustainability couldn't have a better synergy.
Then we have the iconic Mercedes-AMG G-63, a powerful all-wheel-drive SUV worth $156,000. With comfortable interior leather and high-quality materials, the G-wagon reflects a fusion of style, comfort, and off-road capability.
Addison Rae's luxurious Rolls-Royce Cullinan is worth $348,000 and exemplifies her affinity for top-tier luxury autos.
Image source: the-sun.com
Lastly, a $30,000 Jeep Wrangler Sport adds a touch of playfulness to Rae’s collection. Gifted by YouTuber ZHC, it sports distinctive emoji patterns, a reminder of Rae's cheerful charm.
Addison Rae's car collection is an ode to her achievements and aspirations. Each automobile is a trophy of her journey from social media star to established influencer.
Addison Rae and her family have expressed interest in web3 investments. They've invested in Gryphon Digital Mining, a startup pioneering eco-friendly crypto mining. This move reflects their commitment to sustainable practices and their forward-thinking investment strategy that incorporates cryptocurrencies.
Addison found Gryphon compelling for its 100% reliance on renewable energy—a first for Bitcoin mining companies. The investment paints a bigger picture of her belief in digital currencies and their role in shaping the financial landscape.
By embracing the promise of crypto mining with renewable energy, Addison Rae exemplifies a progressive approach to investing—one that balances profit with environmental welfare. Addison Rae’s investment in crypto mining could open her up to fresh opportunities in the metaverse.
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