Stevin John, AKA Blippi, keeps kiddos glued to the screen, all while rocking a $90 million net worth. In the land of playdates and snack time, here’s how Blippi has leveraged his passion to amass wealth.
Updated Jul 28, 2023
Many companies on MoneyMade advertise with us. Opinions are our own, but compensation and in-depth research determine where and how companies may appear.
Who knew that wearing an orange bowtie and blue outfit could lead to a $90 million net worth? Enter Blippi, AKA Stevin John—the educator, entertainer, and powerhouse that has captured the hearts of kids worldwide. With his infectious, childlike persona and enthusiastic approach to learning Blippi’s net worth has reached $90 million in 2023, making him one of the highest-paid YouTube stars.
How did Blippi reach this level of success, and what is he like outside of his wacky, colorful wardrobe? In this article, we'll dive into Blippi's journey to fame, his investments, and insight into his personal life. So, let's step into his signature blue sneakers and discover the man behind the money.
From humble beginnings in Ellensburg, Washington to global fame, Blippi's entrepreneurial spirit continues to drive him forward. A loving family man, Blippi's success is built on smart decisions and strategic investments. The American children's entertainer generates millions of dollars in revenue from YouTube, streaming platforms, and merch, making him one of the wealthiest children's entertainers today.
May 27, 1988
American born in Ellensburg, WA
Became a millionaire at
YouTube content creator, children's entertainer, and educator
Sources of wealth
Blippi YouTube channel, LA Mansion, rental properties, tech stocks, and bonds
Real estate, stocks, bonds, merch, and luxury cars
Blippi’s rise to fame and fortune began when he uploaded his first Blippi video to his YouTube channel in January 2014. Unlike many children's content creators, his videos were high-quality productions that managed to keep the young audience engaged and entertained. John's Blippi character features a blue and orange beanie cap, blue shirt, flashy orange suspenders, and a dapper orange bow tie that sets him apart from the crowd.
The Blippi team stepped up their game by creating Spanish-language videos, launching Blippi Toys, and offering fans DVDs and digital downloads directly from the Blippi website. With a background in cargo transportation during his time in the United States Air Force, John recognized the importance of delivering high-quality content to his viewers.
Stevin John, otherwise known as Blippi, made his fortune as a YouTube star.
Image source: blippi.com
Riding the wave of success on YouTube, Blippi expanded his online presence by creating a separate YouTube channel titled "Blippi Toys." In addition, his consistent hard work and dedication to his craft led to his content being showcased on streaming platforms such as Hulu, Amazon Video, Netflix, and HBO Max.
In 2020 alone, Blippi's own YouTube channel and ad revenues generated $17 million. John's ability to create an educational and entertaining environment for children earned him a plethora of partnerships, sponsorships, and collaborative opportunities.
The Blippi brand expanded into books, toys, and merch sold through retailers like Amazon, Walmart, and Target. Stevin John's hard work and creativity positioned him as a household name and a force to be reckoned with in the world of children's entertainment.
Blippi's investment portfolio is impressive, to say the least. He has diversified his wealth smartly by investing in real estate, stocks, bonds, and luxury cars. Here’s a closer look at Blippi's asset classes and how they have contributed to his financial success.
Blippi's orange suspenders may be eye-catching, but even more impressive is his luxury real estate portfolio. With multiple properties across the United States, he reaps substantial income from rental properties each year. His 2019 acquisition is a stunning $2.8 million mansion in Los Angeles's Toluca Lake community, replete with five bedrooms, seven bathrooms, and a state-of-the-art home automation system.
Blippi’s stunning $2.8 million mansion, is tucked away in the picturesque Toluca Lake neighborhood of Los Angeles, California.
Back in 2018, Blippi scooped up a modern farmhouse-style home in L.A.'s Toluca Lake and listed his former Las Vegas abode for a smidge under $700,000. Within his previous Sin City pad, is a roomy Mediterranean-style suburban gem boasting five bedrooms, three bathrooms, and a variety of recreational options spread across its greens, such as a built-in grill, covered patio, swimming pool, and a meandering putting green.
In addition to his real estate holdings, Blippi's eye for luxury extends to his impressive car collection. With a taste for speed and style, his garage boasts an array of high-end vehicles, making car enthusiasts green with envy. Let's take a peek at some of the sleek rides in Blippi's collection.
Tesla Model X
Audi R8 V10 Plus
Range Rover Sport
Stevin John keeps his stock holdings on the down-low, but it seems tech companies dominate his supposedly $15 million stock portfolio. This figure checks out, given his known net worth and YouTube ad earnings. Mastering the art of diversification, Blippi's invested in ten varied stocks totaling over $15 million. And, sitting on a cool $18 million cash pile, he knows what's up when it comes to spreading the wealth.
Our educated guess pegs stocks as 61% of Blippi's total investment portfolio. This figure aligns with the traditional 60-40 stock-to-bond ratio, often recommended in investment strategies. It's not surprising to find Blippi leaning into stocks, given that around 61% of the U.S. population invests in the stock market.
Raking in the rewards of his diversified investments, Blippi has pocketed $2 million in dividend income from his stock holdings. But he doesn't stop there—adding another $1 million in interest accrued from government bonds.
Not one to miss out on a branding opportunity, Blippi's merchandise line includes apparel, toys, and accessories. With everything from toothbrush kits to pillowcases, pajamas, and shoes, the Blippi brand has become a staple in the homes of his enthusiastic young fanbase.
A standout in Blippi's merchandise lineup is the "My Buddy Blippi" plush toy, bringing to life 15 of Blippi's unique phrases and sounds for fans to enjoy. The brand also expands its presence with a spinoff series called “Blippi's Treehouse.”
Blippi's merch, including pillowcases, pajamas, and toothbrush kits, priced from $10 to $27, extends his popularity among his youthful audience.
Image source: cockneyinthecountryside.com
The Blippi website merch section cleverly covers all the bases for his young fans. Parents can rely on the Blippi Shop website to find reasonably priced items that are sure to delight their kids, making this lucrative venture a vital part of Blippi's thriving brand.
Blippi's journey to stardom is all about hustle, thinking outside the box, and tapping into the kiddie content goldmine. Stevin John transformed a simple idea into a cash-cow extravaganza, showing content creators and go-getter entrepreneurs that anything's possible with perseverance and ambition.
Here's a hot tip from Blippi's playbook: don't put all your eggs in one basket. Mixing it up with YouTube shows, streaming gigs, merch, and real estate investments, Blippi's living the dream, all while building a safety net for himself. So, even when the market's throwing curveballs, he's got it covered.
Sure, some parents gave him the side-eye at first, but Blippi stuck to his guns, and his one-of-a-kind style won the hearts of kids worldwide. By staying true to his mission of creating fun, engaging, and educational content, Blippi's made his mark and prove that even unconventional ideas can strike gold.
Invest in Financial Innovation