With millions of subscribers and an estimated net worth of over $105 million, the YouTuber MrBeast propelled himself from small-town kid to internet sensation with strategic investments and businesses.
Updated Aug 2, 2023
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MrBeast AKA Jimmy Donaldson is an American icon and YouTube sensation, known for his wild, entertaining videos, generous giving, and oodles of charisma. MrBeast has managed to acquire a jaw-dropping 129 million subscribers and earned an impressive estimated net worth of over $105 million.
As if that weren't enough, MrBeast is now looking to leverage his foothold in the industry to reach a $1 billion value with his business ventures and investment portfolio.
Through his successful YouTube channel MrBeast, Donaldson generates a monthly income of about $3 million. Beyond that, he's raised over $30 million through his charity organizations and got big paychecks from sponsors such as Quidd and CSGO Lotto.
But what makes MrBeast truly special is his tactics for building a YouTube empire. His core principles of hard work, innovative thinking, calculated risk-taking, and dedication enabled him to reach an unprecedented level of success.
May 7, 1998
American born in Wichita, Kansas
Became a millionaire at
Vlogger, Entrepreneur, Brand Influencer
Sources of wealth
YouTube, Brand influencing, MrBeast Burgers, Feastables, Quidd, CSGO Lotto
Startups, real estate, crypto, NFTs
Growing up in Greenville, North Carolina, and attending Greenville Christian Academy, Jimmy Donaldson did not have the typical Youtube star’s lifestyle. However, he managed to master the YouTube algorithm and developed a passion for video game commentary, reaction videos, and funny compilations that soared.
His earliest viral videos were of him playing video games like Pokemon Online, Minecraft, Black Ops 2, and Battle Pirates. His "worst intros" video went viral in 2017, kickstarting his Youtube career and rise to fame.
After becoming the most popular American YouTube channel, MrBeast expanded into ventures like his Feastables chocolate bar brand. In time, Donaldson had become one of the highest-paid YouTubers in the world. He also won "Creator of the Year" at the 11th annual Streamy Awards and the "Favorite Male Social Star" at the 2019 Kids Choice Awards.
Hard work and determination made MrBeast go from a small-town kid from North Carolina to an international internet phenomenon. With over 21 billion video views on his main channel, it's no wonder he's one of the richest YouTubers ever.
MrBeast's net worth by the ripe age of 22 was estimated to be a staggering $54 million. He made his fortune doing outrageous YouTube challenges, from giving away $5,000 and used cars to strangers to recreating a version of the Squid Game.
MrBeast’s net worth doesn’t rely solely on the challenges though. High-paying sponsorships have added to his already-swelling coffers. Mr. Beast set out to use his millions for good—and there's no sign of him slowing down.
One of the key factors contributing to MrBeast's impressive net worth is his earnings from the YouTube platform. While his diverse investment portfolio has played a significant role in helping him amass his fortune, his primary wealth driver is undoubtedly his YouTube career. This section will examine just how much MrBeast makes from his YouTube endeavors.
MrBeast's main channel, with over 129 million subscribers, has become a money-making machine. As mentioned earlier, he makes a minimum of $3 million monthly from YouTube ads alone. With around 21 billion video views on his main channel, this translates to a substantial income considering that YouTube's ad revenue sharing model typically provides creators with 55% of the revenue generated from advertisements.
Moreover, MrBeast's other channels, such as MrBeast Gaming and MrBeast Shorts, contribute to additional ad revenue earnings. With each channel enjoying millions of subscribers, it's evident that MrBeast's overall YouTube income is significantly higher than the ad revenue from his main channel alone.
MrBeast's immense popularity and loyal fan base have attracted several high-profile brand sponsorships and partnerships, further adding to his YouTube earnings. By collaborating with renowned brands like Microsoft, Electronic Arts, Quidd, and CSGO Lotto, he has secured lucrative deals that complement his monthly YouTube ad revenue.
These brand deals often involve MrBeast promoting a product or service within his videos or creating sponsored content tailor-made for a specific brand. Considering the level of engagement his content generates, it's no surprise that brands are willing to pay a premium for MrBeast's endorsement.
Another essential revenue stream contributing to MrBeast's earnings is merchandise sales. Capitalizing on his fame, MrBeast has successfully launched his line of apparel, accessories, and other products sold through his official storefront. A portion of the profits from merchandise sales is reinvested into his video production budget, fueling his channel's growth even further.
MrBeast's earnings via YouTube are from ad revenue, brand sponsorships, and merchandise sales. His dedication to creating engaging content and his entrepreneurial mindset have turned his YouTube career into a lucrative business venture. As the YouTube platform continues to grow, there's no doubt that MrBeast's earnings will keep soaring, solidifying his position as one of the most successful creators on the platform.
From humble beginnings to international recognition, it’s no doubt that MrBeast has come a long way. With 45% of his 2021 earnings returning to his YouTube, MrBeast compounds his wealth by reinvesting his capital.
Whether it's making viral YouTube videos on MrBeast gaming, re-mastering the iconic show Naruto, or starting his own snack brand, he's always taking his talents even further—his YouTube channels and businesses are reportedly valued at $1.5 billion.
It's not just the big investments that have set him apart. He's got a knack for getting involved in new and upcoming projects.
MrBeast is expanding his multi-million dollar YouTube empire into the food and beverage sector. One of his most recent projects includes MrBeast Burger, a ghost kitchen brand that opened its first physical location in 2022.
With over a million burgers sold, MrBeast made a ton of money without even uploading a video. Take advantage of every opportunity, he's also launched smartphone apps, started video game tournaments, and landed a deal with Walmart to sell his health-conscious chocolate bar brand.
Not to mention, he's an early investor in the NFT movement, has collaborated with other celebrity influencers like Logan Paul, and has recently partnered up with The Chernin Group to launch Night Capital—boosting other creators by promoting retail products.
Clearly, MrBeast knows what it takes to survive and thrive in today's digital world.
With all of this, MrBeast's success is undeniable. And it’s not just the big investments that have made a difference. The American YouTube star has splurged on his snack brand Feastables and is looking to produce his own Netflix show.
It's also hard to forget his philanthropic work, such as his #TeamTrees campaign to plant a million trees and his charity helping support orphans in South Africa.
So it's clear that MrBeast is expanding his portfolio and breaking ground for online content creators. Only time will tell if he keeps making the right moves, investing in the right places, and cementing his status as an internet mogul. And who knows, he'll soon become the richest YouTuber ever.
MrBeast's YouTube career, involving philanthropist net worth and internet personality, began with making philanthropic YouTube stunt videos like curing people’s blindness, spending hours in solitary confinement, and saying "Logan Paul" 100,000 times on a live stream, showcasing his fame as Youtube sensation.
After gaining widespread popularity, MrBeast (also known as Jimmy Donaldson) expanded beyond his YouTube career by investing big bucks into two main startups: Feastables and MrBeast Burger. Feastables is a chocolate bar sold through a subscription-based food delivery service and retail stores. MrBeast Burger is a delivery-only burger franchise that began with one brick-and-mortar location.
MrBeast Burger: In December 2020, MrBeast launched his virtual dining brand, MrBeast Burger, further adding to his net worth. With over 500 locations across the United States, this delivery-only burger franchise has generated millions in revenue for the YouTube star and even opened its first retail location in 2022.
Well, the MrBeast Burger venture is in a bit of a pickle. Jimmy Donaldson has beef with Virtual Dining Concepts, the folks running his burger joint behind the scenes. Jimmy claims that the burgers coming out of MrBeast Burger are more "mystery meat" than “mouth-watering masterpiece,” which is, understandably, not great for his brand image.
The saga begins with MrBeast alleging that Virtual Dining Concepts decided to supersize the food line at the expense of its quality. It appears they've been serving up a side of disappointment with their burgers, leading to a flurry of customer complaints and some less-than-five-star reviews.
Virtual Dining Concepts, however, are not taking this lying down and have shot back, accusing MrBeast of not keeping his end of the deal. The whole ordeal has put the spotlight on the ghost kitchen concept and raises questions about quality control when your kitchen is more virtual than reality. For MrBeast Burger, this could be a bit of a PR nightmare. But hey, MrBeast's got a pretty solid fan base, so who knows? They might just weather this storm.
Feastables: Another one of MrBeast's ventures contributing to his net worth is his subscription-based snack and drink service, Feastables. Offering organic chocolate bars stocked by Walmart, Feastables has gained popularity and boosted MrBeast's income with its rapid sales.
MrBeast continues building wealth through other ventures, like his free MrBeast Burger app. The burger venture has thrived with over a million burgers delivered through the app and tens of millions of downloads.
He recently partnered with Creative Juice to launch a two-million-dollar fund called Juice Funds, offering creators up to $250,000 in exchange for a stake in their YouTube channels and videos. MrBeast also launched the Beast Philanthropy YouTube channel, where he posts videos highlighting some of the good deeds he's done with his YouTube wealth, such as supporting food banks.
In short, MrBeast has been killing it by investing in brand deals, start-ups, and smaller Youtube channels, such as Beast Reacts and MrBeast Shorts. With an expansive list of investments, over a hundred million subscribers across all his channels, and all the YouTube ad revenue, it looks like MrBeast's net worth will keep growing, alongside his major influence as a famous Youtuber.
MrBeast is no stranger to the wild world of web3. In 2020, he made a large crypto investment, reportedly putting $1.5 million into Bitcoin and NFTs. He purchased 8 CryptoPunks NFTs and sold them soon after for an impressive 20 to 30x profit.
His partnership with XCAD, a company that enables content creators to monetize their content through NFTs, has contributed to the overall MrBeast net worth. With his involvement in Refinable and Coinbase, MrBeast is quite the savvy internet investor.
While the latter has caused some controversy, it has kept MrBeast from continuing to invest in hot digital assets.
Cryptocurrency and NFTs have seen unprecedented growth in the last few years but are also extremely volatile—with the crypto market losing $1 trillion between November 2021 and January 2022.
Despite these risks, the NFT market is projected to hit $8 billion by 2027. So investing in crypto and NFTs can be a lucrative venture, but it's important to have a strategy in place for and exiting when the time is right.
MrBeast's YouTube success has enabled him to become an innovative real estate mogul, continually investing money into properties that help run his businesses. He has invested roughly $1.2 million in a private island in the Bahamas.
In his own hometown of Greenville, North Carolina, he owns warehouses, office spaces, and studios that provide jobs to the local community in his hometown. He has also collaborated with local businesses and teamed up with elected officials to ensure security and grow the local economy.
Donaldson also purchased a 12,000-square-foot mansion in his hometown for $30 million.
Real estate investing is one of the best ways to grow your wealth. According to S&P Global, the annual appreciation of U.S. homes is 9.2%.
As the housing market grows, real estate investment becomes more and more lucrative. From January 2020 to February 2022, the average home price index rose 35.1%, and the average single-family home rentals have a net ROI of $10, with the numbers pointing to consistent and reliable returns, real estate investing is undoubtedly a great way to make money.
With nearly 130 million subscribers on his MrBeast Youtube channel, the retail presence of his Feastibles chocolate bar, and the expansion of his MrBeast Burgers franchise, Jimmy Donaldson could very well become the first YouTube billionaire. Here are a couple of bits of advice for how to get rich like MrBeast:
For those considering a career change to become a YouTube phenom, the wild ride of MrBeast serves as an excellent case study. From his not-so-humble beginnings in gaming videos and pranks to his daring philanthropic stunts, MrBeast's impressive YouTube journey has significantly impacted the digital platform.
Before investing like MrBeast, consider your investment approach's importance of risk-taking, diversification, passion, innovation, and philanthropy. Embrace calculated risks, explore new opportunities, and diversify your portfolio across various sectors to better withstand market fluctuations. Invest in areas that resonate with your passion and stay updated on industry trends.
Incorporate philanthropy into your investment strategy to foster goodwill and inspire others. Lastly, conduct thorough research and seek expert advice to make well-informed decisions. Remember, while MrBeast's investment approach offers valuable insights, developing your unique investment strategy is crucial based on your specific goals, risk tolerance, and financial capacity.
Let's not forget the philanthropic side of MrBeast, for it’s crucial to appreciate this big-hearted YouTube sensation. Using his millionaire status as a platform to help others, MrBeast's Beast Philanthropy channel, #TeamTrees campaign, and support for various charitable causes demonstrate that success is not just about building an empire but making a tangible difference.
As we eagerly await the latest MrBeast video, one thing remains clear: his impact on YouTube and the entire digital space is unparalleled. So, to all aspiring entrepreneurs, content creators, and curious onlookers who wish to learn from the best, remember MrBeast's story as a shining example of how innovation, hard work, and charitable deeds can come together to create something extraordinary.
MrBeast, aka Jimmy Donaldson, is a testament to what dedication, creativity, and philanthropy can achieve in today's digital landscape. With an ever-growing legion of fans, the combined projected value of his ventures skyrocketing, and an undeniable gift for capturing the online world's attention, MrBeast's influence is unmatched.
As we continue to watch this one-of-a-kind, humorous, and unparalleled digital journey unfold, the YouTube sensation MrBeast is definitely here to stay, shaping the future of online content and serving as a prime example that, with the right mindset, there's no limit to what can be achieved in today's digital age.
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