ByNnamdi Christian
Updated Apr 25, 2025
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Entrepreneurship
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Net Worth
Simone Biles has transcended gymnastics to become not only the most decorated gymnast in history but also a savvy businesswoman who has leveraged her athletic success into significant financial gains. Her journey from foster care to Olympic glory represents one of sports' most inspiring stories, matched by her ability to convert athletic excellence into entrepreneurial success. She's built a sizable $25 million net worth as of 2025.
Building on her historic seven Olympic medals and 25 World Championship titles, Biles has become a household name not just for her unparalleled athleticism but for her marketability. In 2021, she made headlines for walking away from a long-standing Nike endorsement to partner with Athleta, a move that underscored her commitment to mental wellness and female empowerment.
Net worth | $25 million |
Born | March 14th, 1997 |
Nationality | Born in Columbus, Ohio, USA raised in Texas |
Became a millionaire at | At 16 after 2016 Rio de Janeiro Olympic success |
Occupations | Olympic-caliber athlete, gymnast, entrepreneur, public speaker, brand influencer |
Sources of wealth | Endorsements, brand partnerships, gymnastics earnings |
Asset classes | Brand deals, real estate, restaurants (Taste of Gold), apparel lines |
Simone Biles has built her wealth primarily through strategic brand partnerships and endorsements rather than competition earnings. While her Olympic and World Championship success created her platform, these athletic achievements translate to relatively modest direct income. Her financial strategy demonstrates how elite athletes can leverage sporting excellence into significant business opportunities.
In 2023, Biles earned approximately $8.5 million annually, with less than 0.5% coming from competitive gymnastics prizes and stipends. The remainder derives from her extensive endorsement portfolio and business ventures, positioning her as one of gymnastics' greatest financial success stories.
Key milestones:
Simone Biles has diversified her income streams, with substantial earnings from various channels:
Biles demonstrates financial prudence through her strategic investments and business decisions. While not publicly discussing her investment portfolio in detail, her financial choices reflect a balanced approach to wealth management.
Biles has invested in residential real estate, including her current home in Texas worth $6 milllon. She and husband Jonathan Owens are reportedly building their dream home, representing a significant property investment in her portfolio.
Simone Biles' investment savvy is evident in her strategic choice of asset classes and discreet approach to wealth management.
Moving beyond endorsements, Biles is entering the hospitality industry with her "Taste of Gold" restaurant, scheduled to open in Houston's airport in 2025. This venture represents her first major step into business ownership beyond her personal brand partnerships.
Through her Athleta partnership, Biles has developed her own activewear line targeted at teen athletes. This venture combines brand partnership with product development, showcasing her entrepreneurial direction.
Biles commands significant fees for public appearances, sometimes exceeding $200,000 per engagement. Her speaking platform focuses on mental health advocacy, athletic excellence, and overcoming adversity. These are themes that have defined her career and athletic endeavors.
Simone Biles' $150,000 Mercedes G-Wagon is a testament to her financial success and reflects a strategic approach to asset acquisition that aligns with her status as a high-earning athlete. Such a luxury vehicle not only serves as a lifestyle statement but also represents a discretionary purchase made possible by disciplined wealth management and endorsement income.
Simone Biles with her $150,000 Mercedes G-Wagon [insert an image above of the net worth individual with one of their asset classes]
Source: People Magazine
Simone Biles approaches wealth with a mindset grounded in balance, prioritizing both financial stability and personal fulfillment. Her philosophy reflects a belief in using success to create security for the future while staying true to her values of humility, discipline, and purposeful living.
This statement reflects Biles' understanding of personal brand value and how embracing authenticity can drive unique financial opportunities, solidifying her marketability and long-term wealth potential.
Biles emphasizes that financial success must ultimately serve personal fulfillment, a philosophy that guides her business decisions.
This resilience mindset has informed Biles' approach to both athletic challenges and business opportunities, empowering her to navigate setbacks, make bold financial decisions, and invest in ventures that align with her values and long-term vision.
While Biles rarely speaks explicitly about financial matters, her career decisions demonstrate several clear investment principles. She prioritizes authentic brand partnerships that align with her values, as evidenced by her move from Nike to Athleta. She balances immediate earnings with long-term business development, exemplified by her upcoming restaurant venture. Most importantly, she leverages her unique position and talents rather than following conventional paths, creating maximum value from her exceptional abilities.
Biles embodies financial wisdom through strategic planning, value-aligned partnerships, and careful cultivation of her personal brand. Though her investment portfolio remains private, her business decisions indicate a thoughtful approach to wealth management that has positioned her among the most financially successful gymnasts in history.