Rich Dudes│How A Viral Youtube Ad Made Tai Lopez's Net Worth $60M

Tai Lopez made $60M by selling his knowledge as a '67 step' program for getting rich. Here's how he went from living with the Amish to riding Lambos in the Hollywood Hills.


Updated Apr 19, 2023

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Taino Adrian Lopez is a self-made millionaire best known for his catchy ‘here in my garage’ YouTube ad and the countless books he’s read in pursuit of knowledge. Tai's net worth is an estimated $60 million, and he has a string of businesses and investments to thank for it.

Tai Lopez's early life was fraught with riskiness and adventure—from selling lemonade and tomatoes at an early age to spending two years living with the Amish, Tai always ventured off the beaten path.

Tai Lopez is the king of penny-pinching—he has managed to purchase failing companies for a fraction of their original value.

Today, Tai Lopez is a successful entrepreneur, investor, social media personality and author. His popular '67 Steps’ program gained him a huge following of over 6 million on Facebook. He's also the host of the Tai Lopez book club called MentorBox where members can get access to exclusive video courses, audio lessons, workbooks, and cheat sheets.

He’s been compared to some of the biggest names in business, like Grant Cardone and Gary Vaynerchuk, and now Tai Lopez aims to help others achieve the same success as him.

Tai Lopez net worth at a glance

Net worth

$60 Million


April 11, 1977


American born in Fullerton, California

Became a millionaire



Businessman, investor, advisor, influencer

Sources of wealth, Retail Ecommerce Ventures, Tai Lopez Capital Group, Grass Fed Brands, Mentorbox

Asset classes

Private equity, real estate, cars, crypto

How Tai Lopez made his money

Tai Lopez became a millionaire the old-fashioned way—through hard work, entrepreneurship, and a bit of luck. He started with just $50 in his pocket, a thirst for knowledge, and an unwavering determination to succeed.

Tai Lopez cold-called Mike Stainback, a financial guru who was advertising in the Yellow Pages, and offered to work for him for free and learn all that he could—and it paid off. After just a few months of learning under Stainback, Lopez was able to close 20 percent of the leads he generated.

His sales performance caught the attention of the regional head of GE Capital. From there, Tai Lopez became a Certified Financial Planner and was outselling the top salespeople at GE Capital in no time.

Tai Lopez has always been an entrepreneur at heart. Taking risks, seizing opportunities, and having an eye for recognizing what will be big business has paid off for him. For example, he took a leap by investing in Elite Global Dating and multiple other dating websites, leading to him making an estimated $2.8 million in five years with just 14 employees.

This ultimately led Tai Lopez to the $60 million net worth he has today, as well as his appearance on the popular show Millionaire Matchmaker. Working with notable names like billionaire Mark Cuban, NBA star Chris Paul, and bestselling author Keith Ferrazzi, Tai has set up more than 20 businesses worth over a billion dollars total. Lopez is truly a success story that proves how risk and persistence can achieve your goals.

How Tai Lopez invests his money

Tai Lopez invests in a variety of assets from stock and crypto all the way to real estate and luxury cars. He's a master of leveraging money as an opportunity. After all, he's invested more than $1 million in his collection of high-end cars.

Tai Lopez is the king of penny-pinching—he has managed to purchase failing companies for a fraction of their original value. With a multi-million private equity investment portfolio under his belt, it's no surprise that he is bringing in the big bucks.

He's moved to Puerto Rico partly because of his grandmother, and partly to take advantage of the booming real estate market and favorable tax regime there. Along with Dr. Alex Mehr, they'e invested in high-quality properties with promising potential upside.

When it comes to crypto, Tai is totally into it. He believes in capitalizing on the digital age by investing his money in Bitcoin and Ethereum. Plus, he's created his own NFT collection, Crypto DeFi Accelerator course, and virtual crypto workshops so anyone else can get in on the action.

Private equity

Tai Lopez and Alex Mehr have become the dynamic duo of private equity investing, acquiring a plethora of bankrupt brands with bargain discounts. The pair have already snapped up some of the biggest names in retail, such as Pier 1, which they purchased for a mere $31 million, and Modell's Sporting Goods, which cost them just $3.7 million.

Their strategy is simple and effective: find a company that has gone belly-up and turn it into an e-commerce success story. They immediately reduce the staff, relaunch the website, and raise brand awareness via social media and marketplaces like Amazon and Walmart.

Their investments have paid off handsomely, as they have already snapped up over $200 million in brands. From Dressbarn and Linens N Things to Franklin Mint and FarmersCart, they are making a killing on their investments and showing no signs of slowing down.

Tai Lopez and Alex Mehr are showing the world just what can be achieved with a little savvy investing and a lot of hard work. Their investments are a great example of how private equity can be used to make a profit in a down economy—and have some fun in the process.

Tai Lopez (right) sitting with his business partner Alex Mehr.

Private equity has been a great investment over the past 21 years, with an impressive net-of-fee annualized return of 11%, compared to the 6.9% return of public stocks. It's even produced almost double the gains of stocks over a 10-year period.

During market downturns, private equity firms have outperformed public equity managers by an average of 5%. You can't go wrong with a high-returns, low-volatility investment like private equity.

Real estate

Tai Lopez likes to survey the market carefully and identify deals that have potential upside and are surefire wins. He's invested in businesses like a nightclub in Charlottesville, North Carolina, as well as residential real estate. He also sells a 24-step real estate course that teaches how to find properties that are below market price.

Tai and his business partner, Dr. Alex Mehr, have been actively investing in high-quality Puerto Rico real estate and offering them to accredited investors. They've purchased various properties with the potential for tremendous upside in both the short and long term.

Tai Lopez's top tip is to find a property that's worth much more than what you pay for so you can flip it for maximum profit. He also encourages investors to develop a high-income skill, like lead generation, which makes you more attractive to landlords and clients alike. And last but not least, why not make the most of virtual real estate? Tai has some of that, too. He invested some of that sweet, sweet passive income into web3 as well.

Real estate has outstanding performance over the past few years, with private commercial properties returning an average of 10.3% over 25 years while the S&P 500 saw modest returns of just 10%. Besides having immense upside potential, real estate lets investors build equity in a tangible asset with limited risk.

Even if you can't afford a mansion in the Hollywood hills, you can still diversify using REITs or investing platforms that give you exposure to high-yield rental properties.


Tai Lopez is a hardcore sportscar enthusiast. His garage is filled with the most luxurious and powerful cars out there. He's dropped a whopping $1,350,000 of his hard-earned cash on his car collection, and it's definitely worth it.

Tai Lopez has got a Lamborghini Aventador Roadster with a N/A V12 engine in his garage he purchased for $518,685, a Rolls-Royce Dawn with a 6.6L twin-turbo V12 engine for $450,000, a Ferrari 458 Italia with a 4.5-liter naturally aspirated V8 engine for $245,000, and a Lamborghini Gallardo with a 550 hp N/A V10 engine for $197,000.

With cars like these, no wonder he's been able to make a name for himself on the west coast. It looks like Tai Lopez is living the high life and his investments in cars have certainly paid off.

Tai Lopez standing beside his Rolls-Royce Dawn, Lamborghini Aventador, Lamborghini 458 Italia, and Lamborghini Gallardo.

Cars have been cruising down the investment track for more than 10 years now—bringing in an impressive annualized return of 10.47%, according to the Hagerty German Collectibles index.

Factors like condition, originality, and historical significance can determine whether your classic car's value shoots up or stalls out, but luxury cars can still make for a reliable asset in a diverse portfolio. The maintenance and upkeep may take a quarter of your investment, but the occasional exclusivity or rarity of a car model could result in value skyrocketing.

On his Youtube channel, Tai Lopez showcases his cars and offers insight into why he makes each car investment. He loves to demonstrate his zeal and knowledge in this field.


Tai Lopez may come off as a smooth-talking guru, but when it comes to his investment strategy, it's nothing short of brilliant. His portfolio is a combination of blue-chip cryptos along with NFTs and altcoins. His leaning heavily into crypto makes sense—given that Visa and PayPal have already gotten into the space, why shouldn't he?

Tai invests heavily during bear markets and dollar-cost averages into crypto and other investments. His strategy involves leveraging his web3 course and virtual crypto workshop to maximize profits. Despite all these tactics, he keeps his cool and doesn't get too emotional when it comes to big swings.

Tai Lopez is an astute investor and proves that with a bit of expertise and the right knowledge, you can strike it big in the world of cryptocurrency. With YouTube videos and online courses, he's making money regardless of how the crypto market performs.

Cryptocurrency has been a wild ride of an investment since its inception. Over the past five years, crypto investors could have made 94% compound annual growth, smoking the S&P 500 by almost double.

But, crypto is four times more volatile than stocks and 26 times more volatile than bonds, so if you want to take the plunge, don't forget to limit the crypto exposure of your overall portfolio.

Tai Lopez investing quotes

1. Seize opportunities

2. Always look ahead

3. Make bold moves

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