From viral YouTube challenges to luxurious cars, find out how Stevewilldoit built his $5 million fortune.
Updated Jul 17, 2023
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Steve Deleonardis AKA Steve “Will Do It” is an American YouTuber, social media personality, and content creator from Oviedo, Florida.
Steve has over 4.12 million subscribers on his self-titled YouTube channel. He is known for his viral pranks and Instagram challenges which have gained him immense popularity.
Stevewilldoit’s net worth is estimated to be $5 million with an annual income of $250,000 coming from his social media accounts, brand endorsements, and various sponsorships (namely from online casinos).
He rose to prominence after posting videos of pranks and drinking and eating challenges on social media—one of his most popular videos was the one where he chugs a full bottle of vodka almost instantly.
He reached his height when he met former president Donald Trump and gifted him a presidential Rolex wristwatch. He’s used his platform to give away money and other expensive gifts to random people, like the time he gave a fan a Tesla Model X.
Aside from his personal life and his high school sweetheart Celina Smith, Steve is best known for his wild videos and eccentric lifestyle.
He used his impressive income sources like his now-deleted YouTube channel, social media accounts, brand endorsements, sponsorships, paid collaborations, and investments to amass a collection of luxurious cars and real estate in Miami and Las Vegas.
August 26, 1998
Became a millionaire at
YouTuber, entrepreneur, Instagram influencer
Sources of wealth
YouTube, endorsements, merch, investing
Startups, NFTs, cars
With over 2.8 million followers and 180 million views, Steve DeLeonardis has made a name for himself in the entertainment world for years since uploading Instagram posts displaying his pranks and antics as a kid.
While his personal life involved attending Oveido high school, Stephen Deleonardis quickly became an Instagram star, which got him noticed by Kyle and the Nelk boys.
Steve’s net worth blossomed when he posted his first video to YouTube in May 2019, gaining a million hits on his first try. But his success was short-lived as Steve’s channel got banned in 2022. He’s sorely missed by viewers who were enlightened by his eating and drinking challenges, prank videos, and other amusing snippets about his life.
Steve currently makes money through his Instagram account, brand deals and endorsements, sponsorships, investments, and also his new Rumble channel. Despite being permanently banned from YouTube, Steve's annual income as of 2023 is a massive $1.5 million.
Steve garners millions of views across Rumble and all his other social media accounts. With the performance of his current investments, chances are high that Stevewilldoit’s net worth will skyrocket in subsequent years.
Stevewilldoit is a risk-taker and an innovator, and his investments are sure to be the envy of the rest of us. His investments range from the Full Send Clothing brand, which nets him and other NELK members over $70 million a year in profits, to his Happy Daddy Hard Seltzer which has sold millions of cans since its release.
But the sky-high net worth of the Instagram star didn’t come only from apparel and alcohol investments. The notorious NELK Boy is an avid collector of cars. Steve’s impressive car collection includes a 2021 Lamborghini Huracan Happy Dad Edition for $300,000, a 2021 Rolls-Royce Cullinan for $500,000, and a rare one-of-ten McLaren worth a million dollars.
The NELK Boys also released their NFT collection in January 2022, selling 10,000 cards at around $2,300 each in just minutes and raking in a total of $23 million. Sounds like NELK is in it for the long haul.
SteveWillDoIt is a beloved member of the NELK Boys alongside Nelk co-founders Jesse Sebastiani and Kyle Forgeard who invented the Full Send lifestyle brand popular among North American college students.
The Full Send Clothing brand has earned them $70 million in yearly profits. Recently, they've expanded their business portfolio with the launch of the Happy Dad Hard alcohol company.
Steve, a self-proclaimed beer connoisseur, has become the face of the new product, making funny and creative videos to promote it. The happy dad beer gained popularity thanks to Steve’s bold personality and striking content. It’s no doubt that Stevewilldoit’s net worth of $5 million is largely due to the success of the Happy Dad brand.
The NELK Boys have built a thriving business on their outrageous pranks and challenge videos. Their latest venture Happy Daddy Seltzer has sold millions of cans since its release, with no sign of slowing down.
Happy Daddy Seltzer’s marketing strategy sets it apart from the competition. The NELK members aren't afraid to push the boundaries to stand out, and it's paid off in a big way. It's not just about the beverage either. Their merchandise alone continues to bring in over $70 million in profits from $100 million in yearly revenue.
After getting kicked off of YouTube, Stevewilldoit needed a new platform to share his antics with the world. That’s when he got involved with video sharing platform and YouTube competitor Rumble.
Stevewilldoit now posts his long videos and podcasts on Rumble, and was even cheering the company on in September 2022 when it rang the celebratory bell at the New York Stock Exchange as the company went public. It’s rumored that Steve was granted pre-IPO shares for joining the platform full-time.
While it’s likely that Stevewilldoit owns some equity in Rumble, it’s unclear how big his stake is, how much his shares are worth, or if he still owns them. There’s a chance he sold most of his shares immediately after the IPO, which would have been a smart move considering its price performance of
Stevewilldoit and his co-members of NELK Entertainment released their NFT collection on January 17th, causing quite a stir among both their fanbase and the crypto world.
Over 121,000 people joined the associated Discord server within 12 hours, a testament to just how much anticipation had built up around the collection. The Full Send Meta Card NFT sold for 0.75 ETH, or roughly $2,300 per unit.
A jaw-dropping moment was when all the released 10,000 limited edition trading cards got snapped up by hungry fans within minutes—bringing in $23 million in cash. To put this into perspective, Stevewilldoit’s net worth is estimated to have reached $5 million dollars thanks to profits from the NELK Boy’s NFT collection.
Surprisingly, this was the boys first foray into the world of NFTs and yet it paid off big time. Such is the power of collective enthusiasm and a good product. Given the overwhelming success of the NELK Boys NFT launch, there's no doubt that the asset will be a high-return investment.
Stevewilldoit and NELK released an NFT collection in January 2021, selling at roughly $2,300 per unit and clearing out 10,000 cards within minutes.
The Full send meta card NFT sold out, but you can still get it on Opensea. It's currently averaging 0.35 ETH—about $600. The asset’s value has depreciated since its launch, but even with the asset's value dropping, all it takes is just a couple of crazy 'NELK pranks' or Stevewilldoit challenge videos for Metacard investors to get their money’s worth.
Stephen Deleonardis has one of the most enviable car collections around. Some of his dream cars easily surpass the cost of some people's houses. His Lamborghini Huracan 2021 Happy Dad Edition makes a statement with its impressive custom stitching and stars on the ceiling—all for the price of $300,000.
He's also got a 2021 Rolls-Royce Cullinan, which clocks in at a staggering $500,000 and is one of Stevewilldoit's favorites. Stevewilldoit's flashy Ferrari 455 Spider got him noticed for a hefty price tag of $250,000. Not one to be left out, his elite roster of cars includes a rewired Maybach Sprinter for $250,000—an absolute steal for the one-of-a-kind machine.
Finally, Stevewilldoit's 2018 McLaren, of which there are only ten in the world, rounds out this impressive collection, coming in at an eye-watering $500,000.
Stevewilldoit and a few of his sportscars.
Steve is the embodiment of the baller lifestyle, but with a twist. His car collection reads like a millionaire's list of luxury automobiles, boasting models like the Lamborghini, Ferrari, Rolls Royce, and McLaren—to say the least.
It’s no surprise that Stephen Deleonardis is no novice when investing in cars, especially those destined to appreciate in value. His prized possession, a rare one-of-ten McLaren, currently fetches a tall price of $1 million.
To further enhance his collection, Steve usually customizes his cars with tweaks and additions that make them even more desirable.
Thanks to his clever investment decisions and guidance from car-expert sources, such as Million Dollar Wheels host RD Whittington, Steve’s car collection is set to make him profit for years to come—perhaps not the wrapped Huracan—all in a much slicker package than a bank account could ever offer.
Stephen Deleonardis rose to fame in a very short time frame. He’s said and tweeted some profound things along the way.
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